Desmond Blackmore popularly known as D-Black is one of the most successful Ghanaian entertainers when it comes to music.
An example of America’s P. Diddy and most comparisons bring up the same name. Hate him or love him, D-Black has been a major success.
He has won awards in the music industry as an artiste, a record label. His signed producer, DJ Breezy won the coveted Vodafone Ghana Music Awards (VGMA) producer award before and his first artiste Joey B, won Best New Act at the VGMAs.
D-Black made history being the first Ghanaian rapper to be nominated for the Best International Act (Africa) at the prestigious Black Entertainment Television (BET) Awards.
He is the only Ghanaian act with a Channel O Award.
His awards are not only limited to music. He has won awards in the movie industry for his 2015 produced movie ‘Why Should I Get Married’.
In the business space, he won the ‘40-under-40’ awards for Best CEO in the hospitality industry with his night club ‘Club Onyx and Oasis Lounge.
Forbes Africa recently published an article on him calling him a force to reckon with and Africa’s next entertainment industry millionaire.
A week after half the new artistes on his Black Avenue Muzik label parted ways with the company, D-Black forged ahead to put out a hip hop E.P ‘Smoke & Mirrors’ as he readies his fourth studio album ‘Loyalty’.
Currently, his label’s main artiste ‘Sefa’ has one of the biggest songs in the country ‘Shuga’ featuring Dope Nation.
In just under 10 years, the 32-year-old has achieved enviable feats as an artiste and as an entrepreneur.
Let’s break things down:
The Artiste ~ Shows / Performances
D-Black has performed extensively around Ghana and the world. He kicked off his career by headlining his own nationwide tour ‘The Yes Boss Tour’ in 2011, a year after his first and second single releases ‘Somebody’ featuring Kwabena Kwabena’ and ‘Get on da Dancefloor’ featuring Dr Cryme’.
He hit the road touching all 10 regions of Ghana then with up and coming acts and rising stars back then including Sarkodie, Efya, Yaa Pono, Trigmatic, Nana Boroo, Ruff N Smooth, and Stay Jay in 2011.
He has collaborated with artistes from all over the continent including Nigeria’s Davido, Seyi Shay, Phyno, M.I, Ice Prince, MoCheddah, South Africa’s Cassper Nyovest, Bucie, Mi Casa, Stanley Enow from Cameroon, Vanessa Mdee from Tanzania, Buffalo Souljah from Zimbabwe and some of Ghana’s greats including Sarkodie, Bisa Kdei, Shatta Wale, Stonebwoy, Efya, VVIP, Castro. He has more with three albums under his belt.
D-Black has performed to audiences around the world in London / Coventry (UK), Holland, Italy, Sweden, Capetown/Johannesburg (South Africa), Dubai (UAE), New York/Washington DC/Atlanta (U.S.A), Toronto/Ottawa/Montreal/Edmonton (Canada), Lagos (Nigeria) and more.
He has performed in Ghana at numerous concerts/events including The Rick Ross Live In Ghana Concert, The Chris Brown Live Concert, Busta Rhymes Live Concert, The Jay Z Live Concert, Miss Malaika, Ghana Meets Naija, Ghana Rocks, Night Train Beach Jam, Miss Ghana Beauty Pageant, Night with The Stars and more.
With three albums, one mixtape and a number of hit songs and collaborations around the continent, more 20 award wins under his belt and over 70 award nominations, D-Black, also referred to as the Ghana Bwouy, has definitely cashed in via his music as well as achieving the feats of being the first Ghanaian rapper to be nominated at the BET Awards in 2011 and the only Ghanaian to win a Channel O Music Video Award which he bagged in 2012. He has been nominated twice for Artist of the Year at the Ghana Music Awards.
D-Black releases his 4th studio album after an almost three-year hiatus later this year titled ‘Loyalty’. His first single ‘Dat Ting’ featuring Joey B is currently making rounds on TV and radio.
D-Black has represented the following brands below:
Endorsements / Brand Ambassador
– Rlg Phones (2013-2014),
– Ciroc Vodka (2014-2016),
– Belaire LUC (2017- 2018)
Black Avenue Muzik (Record Label) ~
The music mogul kicked off his label in 2010 after he and Kwaku T separated as a group that same year signing only himself to his imprint.
He immediately got a BET Awards nomination for Best International Act in 2011, a string of Channel O nominations and a win for Best West African Act beating the likes of Wizkid, P-Square and Sarkodie in 2012.
After held the successful nationwide ‘The Yes Boss Tour’ that saw D-Black hit the road with artistes like Sarkodie, Efya, D Cryme, Ruff N Smooth, Stay Jay, Yaa Pono, Flowking Stone, Nana Boroo and more in 2011. Sold-out shows at the Tamale Sports Stadium, CNC Auditorium in Sunyani, Prempeh Assembly Hall in Kumasi and more, saw D-Black cash in Big time.
D-Black also signed award-winning producer and DJ, DJ Breezy in 2013 and made him Head of A&R and The Director of Music at the label in 2016. In 2013, award-winning Afrobeats act Joey B was as well signed to his Black Avenue Muzik Label.
With two state of the art music studios and a production outfit, D-Black also makes revenue from the use of his studios located in his office building in North Kaneshie, Awudome Estates.
He recently signed six new artistes to the Black Avenue Muzik imprint including ‘Ekikimi’ hitmaker Wisa Greid and new up and coming acts Sefa, Dahlin Gage, Freda Rhymz, Kobla Jnr, Nina Ricchie and Osayo and added music producer Rony Turn Me Up to the huge family.
Livewire Events ~
Livewire Events has been a force to reckon with since their 2014 inception. D-Black is the CEO of Livewire Events and majority shareholder of the firm.
They have put together sold-out concerts including the 2018 Bhim Fill the Dome Concert with Stonebwoy, the 2018 Kundum Festival with the Ministry of Tourism, The Night Train Beach Jam with Shatta Wale, Stonebwoy, Sarkodie, D-Black, Bisa Kdei, Joey B and more.
Livewire Events also put together the Joy Dadi Bitters sponsored Bukom Banku vs Ayittey Powers Rematch Fight in Kumasi on Boxing Day to rave reviews pulling in over 20,000 people to the Kumasi Sports Stadium.
Livewire Events has also produced events for Ciroc, Moet & Chandon champagne, Belaire LUC, Remy Martin, Jack Daniels Whisky, Forewin Ghana Ltd. and more.
Black Avenue Works/Volcano ~
Now named Volcano, the Celebrity Advertising & Marketing firm which boasts of campaigns/advertisements/content provision for clients including:
– Rlg Communications
– Smirnoff ice
– Guinness Ghana
– Vodafone Ghana
– Tropo Farms
– Fiesta Condoms
– Global Media Alliance
– Black Sun Energy Drink
– Red Bull
– Night Train
Black Avenue Works has been in inception since 2011 and has shot commercials for clients in Ghana and South Africa, documentaries, media buying and developed marketing strategies for some of the companies/brands listed above. Now named Volcano, the firm is located in the Black Avenue Office Complex.
Club Onyx ~
D-Black is the sole proprietor/CEO of Club Onyx, a plush nightclub located in the heart of Cantonments, three minutes away from the Jubilee House, the seat of government.
Club Onyx is the newest addition to nightlife in Accra and boasts an amazing interior decor setup and celebrity clientele. D-Black frequents his nightclub most weekends when he is in Accra.
Oasis Lounge ~
D-Black is the sole proprietor/owner of Oasis Pool Lounge also located in Cantonments next to Club Onyx. With a cool serene environ, Oasis Lounge is open Thursdays – Sundays every week from 5 pm.
Black Avenue Clothing ~
D-Black owns a clothing brand ‘Black Avenue Clothing’ launched in 2014. The brand sold out its first designs (t-shirts, hoodies, caps) by 2015 and is yet to see its second season.
Black Avenue TV/Black Avenue Films ~
The Ghana Boy cashed in after his first produced and directed movie ‘Why Should I Get Married’ hit cinemas in 2015 starring superstar actors, comedians and musicians like John Dumelo, Prince David Osei, Efya, E.L, Maria Nepembe, Reggie Rockstone, Princess Shyngle, Funny Face and more.
Three Premieres in Accra, Kumasi and Cape Coast saw a huge turnout at all three venues. Black Avenue TV/Films produced the Peace Hyde hosted ‘The EFGH Show’ that aired on GhOne TV, ETV and 4Syte TV to rave reviews in 2014.
D-Black is also a philanthropist and has over the years donated to over nine charities in Ghana and supported the education of numerous children and young adults.
He supported the Korle Bu Children’s Ward, Teshie Orphanage among others and is set to create ‘The Desmond Blackmore Foundation’, to support creative arts students reach their full potential. He financed the tertiary educations of 15 students last in 2018 via social media.
D-Black is also a venture capitalist.
With a few singles out ‘Dat Ting’ & Obiba ft. KiDi, a hip-hop E.P ‘Smoke & Mirrors’, D-Black’s new album after a three-year musical hiatus is scheduled to be released this year titled ‘Loyalty’.
How much is D-black worth?
-D-black is worth 10 million dollars?